New look & feel for Novatio products

Throughout the years Novatio’s product range has grown bit by bit.
Today the company offers more than 270 products, usually supplied in several versions and sizes. These products are being marketed through a widespread international distribution network, in 20 languages. The company recently decided to create a single powerful new image for its products. Restyling all packaging labels is definitely not a sinecure. But Novatio felt it is worthwhile. If only because clear information and hints for correct use are so very important!

Step by step

The restyling project kicked off in the autumn of 2004. First a new basic concept was created. This look & feel was then translated into all conceivable applications. Next, content checks were performed: all product information was checked and checked again, standardised and brought in line with the latest regulations, whenever necessary. The new labels are systematically laid out, printed and attached. A very labour-intensive job! The modifications are first carried out in Belgium... Next, the rest of Europe will follow. Of course, the whole operation will be carried out in close co-operation with local partners. In other words, the familiar packaging is certain to remain available for quite some time yet. But the new look is on its way. The bright colours are definitely an eye-catcher!

First at novatio.com

Curious? The new packaging will first be displayed on the www.novatio.com website.